Covering common theoretical concepts and explaining the positions of noted experts in the field such as Peter Sandman and Vincent Covello, the book provides a fundamental understanding of the process behind crafting effective messages for a variety of different situations and explains the consequences of saying the wrong thing to an emotional audience
Incorporating numerous case studies including the BP Deepwater Horizon Oil Spill and the 2010 H1N1 pandemic it shows how messages can change the way an audience perceives an event and how they react to it, clearly demonstrating how ineffective messages can create untold difficulties for an organization's public image
Risk and Crisis Communications Methods and Messages is designed to help organizations understand the essential components of communicating about risks during a crisis, and it carves out a role for safety health and environmental SH E professionals in the process
Risk and Crisis Communications Methods and Messages provides invaluable assistance in helping SH E professionals add value to their organization.
Savvy SH E professionals know that their role in helping to craft risk and crisis messages as well as assisting in the execution of risk communication plans provides a critical path to becoming more valuable members of their organizations